商業(yè)分析專業(yè)簡介

近些年，美國研究生申請商業(yè)分析 (Business Analytics) 的熱度一直居高不下, 這不僅反映了全球商業(yè)環(huán)境的快速變化，也折射出了商業(yè)分析領(lǐng)域的人才在幫助企業(yè)適應(yīng)挑戰(zhàn)、制定戰(zhàn)略決策方面的重要作用。

隨著大數(shù)據(jù)和人工智能技術(shù)的精進(jìn)，讓商業(yè)分析已經(jīng)不再局限于傳統(tǒng)的市場調(diào)研和數(shù)據(jù)統(tǒng)計，而是更加注重數(shù)據(jù)驅(qū)動的洞察和預(yù)測，變得更加多元多領(lǐng)域跨度。在這一大趨勢的影響之下，吸引了更多的本科生在選擇未來深造的領(lǐng)域時，把目光投向了商業(yè)分析。

于是，研究生申請者的學(xué)術(shù)背景變得更加多元化，不僅有來自本科商科背景的學(xué)生，還有越來越多來自工程、數(shù)學(xué)、計算機科學(xué)等不同領(lǐng)域的申請者。

商業(yè)分析專業(yè)案例

正如我們今年的Kevin同學(xué)，美國本科Major - Business Administration，Minor - Computer Information System雙重學(xué)術(shù)背景加持的他，有著過硬的計算機編程技術(shù)和敏銳的商業(yè)洞察力。

通過專業(yè)申請團隊的老師們，抽絲剝繭，把他的學(xué)術(shù)成果和素材進(jìn)行合理的穿插使用，不僅讓他拿到了心儀學(xué)校的商業(yè)分析專業(yè)錄取，實現(xiàn)了從一個BA (Business Administration) 到另一個BA (Business Analytics)的轉(zhuǎn)型，還“順便”打通了其他領(lǐng)域的脈絡(luò)，比如：供應(yīng)鏈管理，讓他未來的就業(yè)領(lǐng)域和跨學(xué)科學(xué)習(xí)的眼界都得到了很大的拓展。

申請建議

那么，如何展示你的學(xué)術(shù)優(yōu)勢，如何凸顯你的核心競爭力，是每一位本科生面臨的必答題，也是一個專業(yè)申請團隊的老師們需要幫助你們挖掘的素材。首先，我們先了解一下申請商業(yè)分析的文書題目。一般說來，學(xué)校會讓申請者寫一到兩篇不等字?jǐn)?shù)的文書來展示自己，這其中就包括了Statement of Purpose和Personal Statement, 有些學(xué)校只要求寫其中一篇，比如：哥倫比亞大學(xué)。但有些學(xué)校會要求兩篇都要寫，比如：東北大學(xué)。這些文書怎么寫？我們先來看看題目要求。

2023年哥倫比亞大學(xué)商業(yè)分析專業(yè)的文書題目：

Personal Statement Prompt

The purpose of the Personal Statement is for you to share more about your past experiences and to discuss how these experiences have contributed to your personal and professional growth. It allows the applicant the opportunity to explain to the admission committee the distinct qualities and commitment they can bring to the Columbia Engineering community.

A few topics that you may want to address in your Personal Statement include:

Describe the reasons you are interested in this program and discuss any relevant past experience. If you have relevant work or research experience, please indicate how it helped you decide on your career path.

What are your post-graduation plans or career goals?

What do you hope to gain from this program?

What about this program excites you?

If there are any special circumstances that need to be brought to the attention of the Admission Committee, please include that information.

Instructions

We recommend that your Personal Statement be between 250 and 1,000 words. Your application will not be negatively impacted should you exceed this recommendation. 

If possible, the following format is preferred:

All margins should be at least one inch, and the left and right margins should be equal.

Text should be double spaced.

The preferred fonts are 10-point Arial or 12-point Times New Roman; however, any legible serif or sans-serif standard font may be used. Do not use script or ornamental fonts. 

Your name should appear in the Header or Footer of every page.

2023年東北大學(xué)商業(yè)分析專業(yè)的文書題目：

Application Essay

Discuss both your short-term and long-term professional goals. Describe what challenges you may face and how your previous experiences will contribute to your future success. Your answer should highlight why you have decided to pursue a graduate degree at this point in your career and how a Northeastern degree will help you achieve success. (800 words maximum)

Personal Statement

The Admissions Committee carefully considers responses to the following question in evaluating candidates for our programs. The work you submit must be your own. Please discuss both your short-term and long-term professional goals. Describe what challenges you may face as well as how your previous experiences will help contribute to your future success. Your answer should highlight why you have decided to pursue a graduate degree or certificate at this point in your career and how you feel a Northeastern degree will help you achieve success. (6000 characters)

審題之后不難看出，一篇Statement of Purpose通常是最重要的文書之一。它是申請者向招生官們展示自己的學(xué)術(shù)和職業(yè)背景，以及為什么選擇攻讀商業(yè)分析專業(yè)的機會。在這篇文書中，申請者應(yīng)該突出強調(diào)自己的學(xué)術(shù)優(yōu)勢，比如數(shù)學(xué)、統(tǒng)計、計算機科學(xué)等方面的知識和技能，這些在商業(yè)分析領(lǐng)域具有十分重要意義。而Personal Statement則更加注重申請者的個人故事和動機。

在這篇文書中，申請者可以深入闡述他們是如何對商業(yè)分析產(chǎn)生興趣的，可能是某次經(jīng)歷、一段經(jīng)歷給予的啟發(fā)。同時，也可以談?wù)撘恍﹤€人特質(zhì)，比如解決問題的能力和團隊合作精神以及適應(yīng)變化的能力，這些都是商業(yè)分析人才所需要具備的品質(zhì)。

所以，大家面對研究生申請題目時，不要著急落筆，先跟你的申請團隊老師進(jìn)行一個深度溝通，他們會幫你對所有的素材進(jìn)行梳理，找到其中的邏輯關(guān)聯(lián)，對你的未來規(guī)劃形成一個清晰的定位，這樣才能更好的指導(dǎo)你展示自己的“BA范兒”，還可以讓招生委員會能夠感受到你對商業(yè)分析領(lǐng)域的熱情和才華。加油吧，未來的分析師們！

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